Beth Worthy
10/20/2015
GMR Transcription Services, Inc, a global leader in the transcription and translation industries, was prominently featured on the October 11th segment of the widely popular Worldwide Business with Kathy Ireland®, an award-winning business and health program that provides its viewers an in-depth opportunity to gain insight from some of the top business leaders from across the globe.
In the exclusive interview, GMR Transcription founder and president, Ajay Prasad, discussed with host and brand powerhouse, Kathy Ireland, how the organization has achieved solutions to global business challenges by providing the gold standard in secure and accurate document transcription and translation.
With an ever-expanding global economy, transcription and translation services are more critical now than ever,” he told Ireland, whose global company relies on accurate and secure transcription services for worldwide distribution to media outlets and consumers around the world. “We live in a 360–degree, 24/7 world of commerce, which requires communication that can not only cross borders but also provide accurate accounts of business transactions and conversations that if left to memory would be potentially disastrous to the bottom line.
Television talk shows and news programs have long been tapping into transcription and translation to cast a wider net and increase revenue. Today, more and more organizations are realizing the tremendous benefits of human-based transcription and translation services, particularly global enterprises with offices throughout the world. With a need to streamline company policies, manuals, forms, and marketing materials in multiple languages spoken among a diverse workforce, these invaluable services can save time, simplify processes and free up resources to focus on increasing profitability.
Read Also: What Does a Transcription Service Do?
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In addition to mainstream media and traditional businesses such as law and medicine that benefit from transcription and translation services, a new and fast-growing segment—podcasters—are seeking new ways to reach a broader audience. According to the Pew Research State of the News Media 2015, podcast consumption is on a rapid upward trend in every aspect, including the percentage of Americans who listen to podcasts, public awareness and episode downloads.
“Taking cues from their media predecessors, those podcasters who have jumped on the transcription bandwagon are realizing the enormous benefits of audio-to-text transcription and translation,” Prasad adds. “Using transcribed documents on blogs, for example, makes content more searchable, easily shareable and marketable. Ultimately, this will result in better search-engine rankings, traffic and the number of subscribers.”
GMR Transcription has developed a system of affordable, accurate and secure services using a 100 percent human workforce based in the U.S., which has set them apart in a field where outsourcing and machine translation has become the norm. By hiring only transcriptionists and translation experts who possess an invaluable combination of language mastery and audio capabilities, GMR Transcription provides not only mission-critical services to organizations of every industry but also a trusted and valued human partner.
To view the feature, click here !
