How to Make Your Earnings Calls More Accessible (and More Useful) to the Public


How to Make Your Earnings Calls More Accessible (and More Useful) to the Public
Beth Worthy

Beth Worthy

7/13/2025

Do your earnings calls feel like they're going unheard? It's a common frustration for executives and Investor Relations teams. Even with careful planning, many earnings calls struggle to attract meaningful public attention, leaving investors, analysts, and journalists with questions that could have been answered.

Improving accessibility isn't just about convenience; it's about inclusivity. It's about building trust, demonstrating transparency, and maximizing the value of your communication.

Below are three practical, proven strategies to make your earnings calls more accessible, easier to share, and more effective at telling your company's story.

Offer Multiple Ways to Join Your Earnings Call

Too many companies rely on a single, traditional dial-in number. While phone access remains important, investors and the public expect modern, flexible options.

Expand your distribution by offering:

  • Webcasts or video streams for a richer, more engaging experience.
  • Online conference links (Zoom, Teams, or custom IR platforms) that work on any device.
  • Podcasts enable audiences to listen at their convenience.
  • Live social media updates, such as live-tweeting key moments or posting to LinkedIn.

Offering these channels increases convenience and signals transparency. It also helps reach different audiences, from retail investors to journalists, where they're most comfortable.

Pro Tip: Supplement live calls with social media promotion before, during, and after the event to boost awareness and participation.

Provide Transcripts for Easy Reading and Search

Earnings calls can run an hour or longer. Most people don't have the time (or patience) to listen in real time or re-watch the entire recording.

A professionally transcribed earnings calls document makes your call vastly more accessible:

  • Easy to skim and search: Stakeholders can quickly locate the information they need.
  • Improves transparency: Investors can double-check statements or analyze messaging in detail.
  • Journalist-friendly: Reporters can directly quote remarks accurately without risking misinterpretation.
  • Better long-term reference: Executives and IR teams can utilize transcripts for internal alignment and training purposes.

Bonus: Posting transcripts on your investor-relations page improves SEO, making your company easier to find and follow online.

Important: Accuracy is critical. A poorly transcribed call with errors or missing details can hurt credibility. Always work with a professional earnings call transcription service that guarantees human review, industry knowledge, and confidentiality.

At GMR Transcription, for example, all work is 100% human-generated, with secure protocols and accuracy certification, ideal for earnings calls and investor communication.

Build a Comprehensive, Accessible Archive

A single live call isn't enough. Many investors review earnings information well after the call date. Regulatory guidelines (like Regulation Fair Disclosure) also favor making material disclosures widely and equally accessible.

Best practices for archiving earnings calls:

  • Store audio recordings, video replays, slide decks, and transcripts on your investor-relations website.
  • Use searchable formats (PDFs with text and web pages with indexed transcripts) so stakeholders can easily find past details.
  • Offer downloadable options (ZIP files containing audio, slides, and transcript) for convenience.

Unfortunately, some companies limit archive availability (for example, removing audio files after 90 days). This can frustrate analysts and investors who want to verify guidance or trends.

Longer-lasting, accessible archives demonstrate a commitment to transparency and reduce the need for repetitive questions in future reporting periods.

Any Project Size, At Your Deadline.

Get 100% Human-Powered Transcripts With A 99% Accuracy Guarantee.

Why Accessibility Matters More Than Ever

Today's investors expect instant access to clear, reliable information. By making earnings calls easy to attend, easy to read, and easy to revisit, you show that your company values:

  • Transparency
  • Accountability
  • Audience convenience

These aren't just investor-relations buzzwords; they're essential for earning and keeping investor trust.

Final Thoughts (and Next Steps)

If you want your earnings calls to truly reach the public and deliver real value, think beyond the phone line. Offer multiple ways to attend, provide accurate transcripts, and build a user-friendly archive.

Professional human transcription is a key part of that strategy. By working with an experienced service like GMR Transcription, you can ensure your earnings call transcripts are:

  • 100% human-reviewed for maximum accuracy
  • Delivered quickly to meet post-call publishing needs
  • Handled securely with strict confidentiality

Ready to make your earnings calls more accessible and effective? Invest in professional transcription services to help tell your story credibly and confidently.

Frequently Asked Questions

Why do many earnings calls fail to reach a wider audience?

Many companies rely on outdated formats like dial-in only, with no transcripts or post-call promotion, which limits access for diverse stakeholders.

What are the benefits of offering transcripts for earnings calls?

Transcripts make calls easier to skim, search, quote, and revisit—improving accessibility, transparency, and long-term reference value.

How can earnings call transcripts improve SEO?

Posting transcripts on your investor-relations page adds indexable content with valuable keywords, increasing your visibility in search results.

Are AI-generated transcripts reliable for earnings calls?

AI transcripts often miss industry terms, speaker nuances, and context. For accurate communication, human-reviewed transcripts are recommended.

What’s the best format for archiving earnings calls?

Offer downloadable audio, video, slides, and searchable transcripts on your IR page to support long-term access and meet compliance needs.

Why is accessibility important in investor communications?

It ensures equal access to material disclosures, supports investor confidence, and helps analysts, media, and stakeholders make informed decisions.

How soon should transcripts be made available after a call?

Ideally within 24–48 hours to support timely media coverage, investor analysis, and internal use.

What should be included in an effective earnings call archive?

Audio/video replays, slide decks, accurate transcripts, and downloadable bundles for easy review and compliance.

How does professional transcription protect credibility?

Accurate, human-generated transcripts prevent misquotes, legal risks, and confusion in financial reporting.

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Beth Worthy

Beth Worthy

Beth Worthy is the Cofounder & President of GMR Transcription Services, Inc., a California-based company that has been providing accurate and fast transcription services since 2004. She has enjoyed nearly ten years of success at GMR, playing a pivotal role in the company's growth. Under Beth's leadership, GMR Transcription doubled its sales within two years, earning recognition as one of the OC Business Journal's fastest-growing private companies. Outside of work, she enjoys spending time with her husband and two kids.