Why Digitally Transforming Your Marketing Is Important

Beth Worthy

1/24/2017

While only 8% of all businesses have at least one video on YouTube, it's important to be part of that group. It's also important to be as digital as possible with your business in order to adapt in today's competitive market. If your business has a long way to go to catch up with digital marketing, then plan a radical shift in a series of steps. Here are some ways to execute a well-defined video marketing strategy for digital transformation of your business.

Why Video Matters

Online video is growing in popularity every year. Part of this video craze is fuelled by the massive shift toward mobile phones, which consumers now use regularly for finding deals and making purchases. People like to see videos of product or service demonstration before they commit to making a purchase. They also like seeing video because it's possible to pick up a lot of visual information from a short video, making it a time efficient form of research.

Video can be easily uploaded to YouTube and Facebook channel from a mobile phone, using video recording software or a platform such as Instagram. It's relatively easy to record a 60-second video then upload it to YouTube and point a link to it on your website. It's becoming an easy way to showcase your products without spending thousands of dollars. When you add video transcription, you make the content even more powerful, since the user then has a choice to view the video or read about it.

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How Content Adds Value to Your Video

Transcription can help bring your site to life even more because it gives the user a reference if they want to use quotes or copy information to their personal files. It also allows your video to be indexed by Google Search as well as YouTube's search engine. Transcription gives your site a much better chance of being seen by as many people as possible. Not only does it feed bots with a description about your video, it provides available knowledge to users, giving them a chance to decide if they want to watch the video that they might have otherwise overlooked.

Another reason to use video transcription is to stay a step ahead of the competition. If your competitor is not making a modern digital presentation on their website, it opens the door for you to outshine your competition with exclusive videos and transcriptions. You will have a strong edge because you will be giving users reasons to stay on your site and spend time reading and viewing the content.

Including video transcription on your site can be accomplished in numerous ways. You can do it yourself, which can be time consuming and tedious work. You can have a staff member do it, which may detract from normal business. Or you can hire a service such as GMR Transcription that specializes in video transcription. If you outsource with experienced professionals, you will have a better chance of the work having no errors. Part of a transcriber's job is to thoroughly proofread the work and make sure that it meets the customer's needs.

Conclusion

Finding a digital marketing company that knows how to build brands is a strong way to make a digital transformation. If your site lacks video, it is missing out on one of the strongest ways to gain follower interest. People enjoy watching videos because they can learn about their interests at a much faster pace. They also like to read it if they have a deep interest in the information. Providing both video and audio transcription gives the user a choice on how to consume the content.

Video is powerful because people can watch it while sitting at a computer. They may be watching a video on their smartphone while commuting. Then once they get to work they may want to refresh their memories and read about what they heard while driving. There are plenty more scenarios in which people might want to view, hear or read content, depending on what their situation is. You can start with what you have and make a digital transformation that makes sense for your business.

Also Read: Content Marketing: Get the Best Returns with Transcription

Beth Worthy

Beth Worthy is the Cofounder & President of GMR Transcription Services, Inc., a California-based company that has been providing accurate and fast transcription services since 2004. She has enjoyed nearly ten years of success at GMR, playing a pivotal role in the company's growth. Under Beth's leadership, GMR Transcription doubled its sales within two years, earning recognition as one of the OC Business Journal's fastest-growing private companies. Outside of work, she enjoys spending time with her husband and two kids.