Beth Worthy
9/24/2023
E-commerce continues to boast unrivaled popularity, with 70% of U.S. consumers (268 million) shopping online. About 92% of internet users enjoy watching videos, making the format a powerful marketing tool for businesses targeting these online shoppers. However, it is not always enough to publish your marketing videos or e-commerce videos.
Transcription services can help your business enhance the content to reach and engage more prospects across the web. Using the transcripts in your videos can make the content more search-engine friendly, accessible, and engaging for your audience.
Let us examine common obstacles that e-commerce platforms encounter and how you can solve them with accurate video/audio transcription or business transcription.
As an e-commerce company that publishes educational or promotional videos online, you may encounter many challenges you can solve with professional video transcription services. These include:
E-commerce websites cannot effectively engage audiences with hearing impairment using video alone. Transcription enables them to generate closed captions that these consumers may need to feel included and engage with the content much better.
Search engines do not rank video by analyzing its visuals, so transcription is required to maximize the content’s online visibility. To boost your video SEO, you should add closed captions that Google bots can index and rank on search results pages.
It may be too expensive or impractical to make a video for every language your target audiences speak. Why not transcribe and translate the transcript or video captions into languages that non-English speaking viewers understand?
Let us suppose you have created an explainer video for a new product and want to increase the ROI on your production. You can maximize its value by creating a blog based on the video or quoting excerpts from the transcript in an online article.
If you’re an e-commerce business, you can be sued or penalized under the Americans with Disabilities Act (ADA) for publishing online video content without subtitles. E-commerce transcription is, therefore, a necessary investment for accessibility compliance.
Not all transcription websites offer prompt customer support (especially those based overseas). U.S.-based transcription services can solve this problem by providing phone or live chat support whenever you need help during business hours.
Video recordings with background noise or heavy accents may be complex for some viewers to follow and engage with. You can boost viewer focus, engagement, and brand recall by incorporating captions that audiences can read while viewing your video content.
The captioning workflow is inefficient for e-commerce sites that create or host virtual video meetings on multiple online platforms. The lack of a well-trained in-house transcription team often compounds this problem.
Professional transcription services that support third-party site integrations can help simplify the captioning workflow for video recordings hosted on different cloud-based platforms.
Also Read: 10 Proven eCommerce Strategies For Reaching Out to New Markets
At GMR Transcription, we have witnessed first-hand how unreliably inaccurate AI speech recognition can be in transcribing audio or video recordings. We do not use such technology because we do not want to waste your precious time by producing
AI transcripts that will not correctly identify speakers or transcribe heavy accents. Instead, we stand out in this crowded space for our superior-quality human-based transcription services with the following minimum guarantees:
Our U.S.-based transcriptionists are native English speakers and will accurately transcribe your videos and even proofread your transcript on request.
Our quality transcripts come in a ready-to-use format with same-day or next-day TAT options. They require no reworking, saving your e-commerce site mission-critical business hours.
Instead of using error-prone AI, our transcription process is entirely manual. It enables our transcribers to correctly identify speakers, understand the context of speech with thick accents, and accurately transcribe recordings with background noise or crosstalk.
We have served over 13,000 satisfied customers across all industries, from academia and media to legal and law enforcement, with 8.5 million transcribed minutes since 2004.
The GMR Transcription website and servers use standard encryption to secure your information online. Our human transcriptionists sign confidentiality agreements and strictly comply with the relevant U.S. data protection laws.
Transcript formats can vary widely by industry. Our experienced transcriptionists will happily deliver the document in your preferred digital format and fulfill any special template request.
Also Read: 5 Practical Tips to Increase the Conversion Rate of Your eCommerce Website
Video transcription for e-commerce is essential for establishing a more inclusive business that accommodates the needs of all consumers, including those with hearing impairment. By adding closed captions on your marketing videos, you can boost their online reach and engagement rates or easily repurpose the text for online sharing as an article.
Contact us today at GMR to get 99% accurate transcripts on good quality audio from our 100% human and U.S.-based transcription team.
