Beth Worthy
8/8/2019
Creating audio content is an excellent way of passing information to your audience. However, you don’t have to stop at the recording stage.
You can go ahead and convert your audio files into text for even more benefits. Simply find a professional company to transcribe the content for you.
Businesses can use audio transcription services to transcribe their audio content to grow their brands and reach more prospects.
Below are six reasons for transcribing your audio content.
Every business owner wants their website or content to be at the top of the search results.
Search engines like Google and Bing are very good at crawling through the web, and they index content based on relevance and quality.
By transcribing your audio to text, you are giving the search engine bots the text content they are looking for.
Your audio may not be discoverable on search engine results pages (SERPs) unless you turn it into text.
Why have a single source of content when you can have dozens?
Podcasters usually target prospects looking for something they can listen to. However, there is a broader audience out there that prefers reading.
By turning your audio to text, you will be killing two birds with one stone, and augmenting your marketing efforts.
Audio content is great but has its limitations. For instance, you can’t have illustrations, charts, pictures, or infographics on the content.
All these are essential elements that make content more useful and attractive to readers.
Elevate your audio content by turning it into text and adding any of these elements as needed.
Accessibility refers to making your content suitable for people with disabilities. The deaf or those with hearing problems can also access your content if you turn it into text.
Today’s smart devices are equipped with accessibility tools that allow people with disabilities to read.
Companies offering audio to text transcription services can help to make your content more accessible to people with disabilities.
Read Also: The Myriad Benefits of Using Transcription Services
Audio content distribution channels are limited as compared to those available for text.
You are limited to publishing your audio as a podcast, making it downloadable on a website, or recording it on physical media such as CDs.
Audio files are also heavy in terms of bandwidth consumption compared to the text content.
Transcribing audio content to text is beneficial in various ways.
For example, you can distribute text content on multiple channels without having to invest significantly in expensive resources. Transcribed audio can be distributed as:
Want to conquer social media with your content? Transcribe your audio to text and make it easier for people to share online.
The leading social media platforms such as Twitter, Facebook, and Reddit are heavy on text. Your content will get more clicks and impressions on social media sites if people can see right away what it’s all about.
Moreover, not many people are always ready with earphones to listen to audio files while on social media.
Don’t have time to sit on your desk and type long blog posts?
Just record your thoughts and hire professional transcriptionists to turn the recorded audio into a blog post.
You can use the same technique to produce all types of content if you are not a blogger as well.
The above are six reasons why you should transcribe your audio content to text.
Those are some of the reasons why you should consider transcribing audio into text.
There is no need to limit yourself to a single medium when you can have two or more. As mentioned before, transcription services are readily available and affordable.
Also Read: Making Pharma Advisory Boards' Documentation Easier with Audio Transcription
