Beth Worthy
2/21/2015
Seeing a bit of a slump in customers for your small business? This is the perfect opportunity to try out new and proven methods to gain more customers.
Here are eight tips to get you started.
1. Let your reputation shine.
It doesn't matter how much money you put into marketing if your reputation has become less than stellar. You always need to go above and beyond for current customers because word of mouth still exists in the 21st Century!
2. Referral incentive.
First time customer discounts, promotions for current customers, tiers for multiple referrals--these are all great incentives to consider and offer in order to gain more customers.
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3. Ditch the mudslinging.
Some marketing campaigns like to compare one business against a competitor, but this can backfire more than being successful. So focus on what you have to offer and make it the highlight of your campaigns.
4. Do a giveaway.
Doing a giveaway that can net you more customers is going to be a good decision. Find something you're comfortable with giving away for free and start advertising.
5. Optimize your search rank.
With the power of online articles, websites, and landing pages, you can get more customers coming to you with Search Engine Optimization (SEO) tricks. If you haven't already, this would be the perfect time to tweak your keywords and step up your content marketing strategy.
6. Strike up a collaboration or partnership.
Two small businesses working together can net much more, especially new customers. You can work together with another small business to compliment each other's services or even put together a referral system between the both of you.
7. Have solid customer service.
Whether it's through social media or email, always provide the best customer service possible. People are more likely to remember your helpful attitude.
8. Look into analytics software.
Google Analytics can provide a wealth of information on the type of users coming to your website and how you can use that to your advantage. There are all sorts of other tracking software that you can use to really know your audience.
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