Beth Worthy
11/20/2017
Translation services are important for marketing companies to expand the geographies of their client base and grow their business by going global. The following first-hand narrations by two business owners are great examples of utilizing translation services to grow your business.
Chief Executive at VeryConnect
“As a software provider to corporate clients with an international customer base we have helped manage many expansions into new territories and regions thanks to translation services, including our own internationalization. Translating content is the key first step in expansion. While many people are bilingual or multilingual, to truly connect to your audience, communicating in their mother tongue is vital. Modern technology is a great asset with the ability to serve content in the right locale. However, machine translation is not good enough to replace human translations for producing readable, engaging content. For this product, we expanded first into Swedish. Translation services used by both ourselves and our clients ensure that everything was written in a way that made sense from both perspectives. Based on our positive experiences, we have since expanded to French, Spanish, German, Portuguese and Italian. By having these translations for content and structure, such as navigation, in place we are now able to approach and progress leads in these countries. In short, translation services are our catalyst to international growth.”
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“I am Cristian Rennella CEO & CoFounder of MejorTrato. We have 9 years of experience in South America, now with 134 employees and more than 21.500.000 users internationally in Brazil, Argentina, Peru, Uruguay, Chile, Mexico, South Africa, Cánada and Colombia. I am thinking about sharing what we have learned working on the Internet through all these years.
We started 9 years ago with our company in Argentina (Spanish language). After 2 years we expanded to Brazil (Portuguese language) the transition was very difficult and also slow.
It was thanks to this, that when expanding to the next 7 countries we used translation services.
For us it was the best solution for a faster and more efficient expansion, helping to reduce the expansion times by 37.8% (AMAZING!).
The investment in translation services is fundamental to be competitive globally. In addition, it helped us to improve our conversions with new clients since our company seemed local to each new country to which we entered.”
While the above given individual accounts succinctly describe how efficacious making use of translation services can be in diverse business segments, it's worth reiterating that no business can afford to miss the growth and global outreach in an increasingly interconnected and digitized world by neglecting the importance of translation.
