Beth Worthy
10/10/2014
Building a successful E-Commerce website can be challenging due to so much mixed advice online. A dual focus on inspiring repeat business through nurtured relationships and attracting new leads should be your main strategy for online sales. Otherwise you run the risk of spending too much time on things that don't matter, which will cut into productivity and sales. The following mistakes that hold back e-commerce sites from success will help you stay focused on developing your online business.
One of the main problems with websites that fail to attract a following is they are too self-absorbed with their "field of dreams." They assume that whatever they build will eventually attract an audience just because they think it's a good idea. The truth is that online consumers are not always looking for new markets. As long as you know where to find customers, your business is viable.
Social media has become the most effective low cost marketing tool of all time. If your competitors are using it and you're not, then you are falling behind. Social media is the real field of dreams where mobile users go to get answers to their questions before deciding to buy. It's quickly becoming a valuable form of customer service.
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Your business niche is your online identity that separates you from competitors. Not having a niche is the equivalent to not having an identity. You can only get so far offering products that can be found elsewhere online, which to consumers is just clicks away.
Building up your inventory before researching the demand can be a big mistake that drains your resources if the demand proves not to exist. You can learn about demand by researching sales on eBay and other marketplaces.
You must avoid getting sidetracked by online trends that may not affect your business. It's better to find out what keeps your customers happy and keep giving them what they want.